DEMO
Above The Floorplan
A demo film built to show how a residential property can be sold as a place to live instead of a list of amenities.
Multifamily / Real Estate
The challenge
Challenge
Property tours describe square footage. They rarely make anyone feel something about living there.
The idea
Creative concept
Follow a day, not a floorplan. Morning light, the walk to coffee, the room at night.
Strategy
Creative strategy
Lead with a cinematic anchor film, then adapt the same footage into leasing-season and location-specific edits.
Production
How it was made
- Creative direction
- Scene development
- AI-assisted environment extension
- Music and sound design
- Finishing and 4K delivery
Behind the scenes
Behind the scenes
Deliverables
What was delivered
- 60s anchor film
- 2 social adaptations
- 4K master
More work
Night Shift
CONCEPT FILMA concept film exploring the hour before a restaurant opens — the prep, the pressure, the craft nobody sees.
Hospitality
The Counsel
SPEC PROJECTA spec project treating a law practice like a character study rather than a credibility checklist.
Legal / Professional Services