SPEC PROJECT
The Counsel
A spec project treating a law practice like a character study rather than a credibility checklist.
Legal / Professional Services
The challenge
Challenge
Professional services advertising defaults to a suit, a bookshelf and a promise. It reads as interchangeable.
The idea
Creative concept
Write the film around the moment a client decides to trust someone, and shoot it with restraint.
Strategy
Creative strategy
One 30-second broadcast-style spot with a longer narrative version for the site.
Production
How it was made
- Story and script
- Creative direction
- Controlled interior lighting setup
- Score-led edit
- Color finishing
Behind the scenes
Behind the scenes
Deliverables
What was delivered
- 30s spot
- 60s narrative version
- 4K master
More work
Night Shift
CONCEPT FILMA concept film exploring the hour before a restaurant opens — the prep, the pressure, the craft nobody sees.
Hospitality
Above The Floorplan
DEMOA demo film built to show how a residential property can be sold as a place to live instead of a list of amenities.
Multifamily / Real Estate